·
Red ocean strategy - Competing in
existing markets where you try and beat the competition in a fight for the
existing customer demand.
·
Blue ocean strategy - Create uncontested
market spaces making the competition irrelevant as you create and capture new
demand.
·
Beachhead strategy - Strategies and
tactics used to gain traction or a sustainable position in a new market.
·
Ambush marketing - Advertisers work to
connect their product with a particular event in the minds of potential
customers, without having to pay for the event.
·
Guerrilla marketing - The use of small
incremental attacks by using unconventional methods against a larger
opposition.
·
Mobile defence - By moving resources and
creating new strategies and tactics the intended goal is to create a moving
target that is difficult to attack by the opposition.
·
Frontal attack: Specifically designed to
engage the opposition with a head on frontal assault.
·
Encirclement strategy: To find niches in
the marketing space rather than compete against the competition, more of an
indirect assault on the opposition’s market share.
·
Leapfrog strategy: Achieved through
technological advancements or creating new segments that have not been
developed as of yet.
