Common ‘GROWTH STRATEGIES’ every strategist should know.

·       Red ocean strategy - Competing in existing markets where you try and beat the competition in a fight for the existing customer demand.

·       Blue ocean strategy - Create uncontested market spaces making the competition irrelevant as you create and capture new demand.

·       Beachhead strategy - Strategies and tactics used to gain traction or a sustainable position in a new market.

·       Ambush marketing - Advertisers work to connect their product with a particular event in the minds of potential customers, without having to pay for the event.

·       Guerrilla marketing - The use of small incremental attacks by using unconventional methods against a larger opposition.

·       Mobile defence - By moving resources and creating new strategies and tactics the intended goal is to create a moving target that is difficult to attack by the opposition.

·       Frontal attack: Specifically designed to engage the opposition with a head on frontal assault.

·       Encirclement strategy: To find niches in the marketing space rather than compete against the competition, more of an indirect assault on the opposition’s market share.

·       Leapfrog strategy: Achieved through technological advancements or creating new segments that have not been developed as of yet.