• GIPHY is an American online database and search engine that allows users to search for and
share short looping videos with no sound, that resemble animated GIF files.
• It was founded in Feb 2013 and idea for the business came when the cofounders were having breakfast, musing on the rising trend of purely visual communication.
• It had 250 million+ monthly active users by July,2017 which increased to 700 million+ daily users today.
• Giphy has partnered with over 200 companies and brands to host all their existing content on their own branded channel. Giphy's partners include Disney, Calvin Klein, GE, and Pepsi.
• On 15th May FACEBOOK acquired GIPHY for $400 million and many Giphy users talked about deleting the app due to privacy reasons.
• This deal is very important for FACEBOOK since they’ll have access to user’s data and how GIFs are used across 1000s of apps.
• Do you think this deal was fair for GIPHY and they’ll still be user’s first choice?
• It was founded in Feb 2013 and idea for the business came when the cofounders were having breakfast, musing on the rising trend of purely visual communication.
• It had 250 million+ monthly active users by July,2017 which increased to 700 million+ daily users today.
• Giphy has partnered with over 200 companies and brands to host all their existing content on their own branded channel. Giphy's partners include Disney, Calvin Klein, GE, and Pepsi.
• On 15th May FACEBOOK acquired GIPHY for $400 million and many Giphy users talked about deleting the app due to privacy reasons.
• This deal is very important for FACEBOOK since they’ll have access to user’s data and how GIFs are used across 1000s of apps.
• Do you think this deal was fair for GIPHY and they’ll still be user’s first choice?
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