• 5th most valuable brand in the world generated more than $31 billion in 200+ territories.
• Lost about a third of its revenue due to high sugar content in its fizzy drinks and increasing health awareness.
• In the first quarter of 2019, its revenue increased 5.2% compared to its previous first quarter results.
• How did Coca-Cola do this and came back on the track?
• In 2018, Coca-Cola bought Costa Coffee, a coffee chain popular in UK and increasingly in China. It even has stores in selected metros of India.
• The company now owns a number of Tea, Water and Juice brands which are healthier and can also charge premium.
• Big Brands survive by continuously adapting to the changes in their environments.
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